Pantone's Color Pick for 2019: a 'Big Hug'

'Living Coral' is a 'life-affirming' hue inspired by the environment
By Jenn Gidman,  Newser Staff
Posted Dec 6, 2018 7:35 AM CST

(Newser) – It's that time again, when a "secret cabal" reveals the hue we saw everywhere over the past 12 months and will likely continue to see into the new year. And the 2019 Pantone Color of the Year is … "a peachy shade of orange with a golden undertone," aka "Living Coral" (or, if you want to get technical, No. 16-1546, per NPR). The idea of the environment was this year's driving force, with the world's disappearing coral reefs at "top of mind," Pantone's Laurie Pressman tells Quartz.

"Representing the fusion of modern life, Pantone Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media," the Pantone Color Institute says in a release. Where you may have seen the new shade—being described as "humanizing," "life-affirming," and evocative of a "big hug"—in 2018 and into 2019: in fashion, tech, home goods, and even corporate branding. (More on what inspired 2018's pick.)

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