66% of Parents Fed Kids McDonald's in Past Week

40% of kids ask to go to there every week
Posted Nov 8, 2010 5:55 PM CST
Updated Nov 13, 2010 7:27 AM CST
66% of Parents Fed Kids McDonald's in Past Week
In this photo made on Dec. 29, 2009 the McDonald's iconic Big Mac sandwich is displayed in front of one of the drinks served in a McDonald's restaurant in North Huntinton, Pa.   (AP Photo/Keith Srakocic)

The US remains a fast-food nation: 84% of parents polled in a Yale nutrition study said they serve their kids fast food at least once a week; 66% said they had gone to McDonald's in the past week, the Consumerist reports. The Rudd Center's study paints an ugly picture of an aggressive industry: Compared to 2007, kids saw 26% more ads for McDonald's in 2009.

And that marketing seems to be working: Some 40% of kids ask their parents to go specifically to McDonald's once a week, and 15% of pre-schoolers ask for Mickey Dee's every single day. Of 3,039 possible kids' meal combos (from McDonald's, Burger King, Taco Bell, and the like) that were studied, only 12 met the nutritional criteria for preschoolers.
(More fast food stories.)

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