The Year's Priciest Domain Names Top honors went to Social.com, which sold for $2.6M By Kate Seamons Posted Dec 19, 2011 3:45 PM CST Copied $1 million ... for this (DomainName.com) This year was a cheap one for buying domain names—relatively speaking. Sex.com sold for a wild $13 million last year, but 2011's top honors went to a domain name that cost the lucky buyer just $2.6 million. What was it? Social.com (which currently returns a "server not found" page). Business Insider used DN Journal's stats to present the top 15 biggies (excluding sales of domain names that also included other assets). The other big sellers: DomainName.com: this thrilling name sold for a cool $1 million Aktien.de: the German word for "stocks," this site went for $725,000 VU.com: the current home of the Virtual Universe Corporate, a Canadian tech company, sold for $700,000 Runningshoes.com: no big surprise as to what you'll find here, a domain name that tied for 4th, thanks to its $700,000 price Click for the rest of the top 15, which, of course, includes a .xxx site. Read These Next A family hike took a tragic turn in Arkansas on Saturday. A new book argues the Sacagawea legend is all wrong. White House makes Hegseth put his polygraph away. US denies visas to Venezuelan team bound for Little League tournament. Report an error