Lifestyle | fashion Next Up for USPS: Fashion Line Yes, we said postal service fashion line By Evann Gastaldo Posted Feb 20, 2013 6:56 AM CST Copied US Postal Service letter carrier of 12 years, Jamesa Euler, encounters a barking a dog while delivering mail, Thursday, Feb. 7, 2013, in Atlanta. (AP Photo/David Goldman) Well, this is unexpected: The struggling US Postal Service's next venture ... is a fashion line. Of (it gets odder) "wearable electronics." Inspired by the unofficial USPS motto—"Neither snow nor rain nor heat..."—the line of apparel and accessories will be called "Rain Heat & Snow," Fast Company reports. The brand will be a partnership with the Wahconah Group, and it looks to "put the Postal Service on the cutting edge of functional fashion," according to a statement. The main focus will be "smart apparel" or "wearable electronics," clothing that incorporates technology. Sorry, ladies: The Verge notes that the line will initially feature men's items only. Read These Next NC mom missing for 24 years doesn't want to be found. BBC apologizes after racial slur heard at BAFTAs. Armed man killed at Mar-a-Lago had been reported missing. After Trump's dig, Denmark announces rescue. Report an error