Hyatt Hotels will no longer offer on-demand pornographic movies in its rooms across 618 properties in 51 countries. "This content will not be introduced to any new Hyatt hotels, and it will be discontinued or phased out at all hotels," the company said Wednesday. Hyatt is just the latest hotel company to ban on-demand adult entertainment. Decreasing revenue from movie rentals in hotels has driven the trend, with movie rental revenue per available hotel room dropping from $339 a year to $107 a year between 2000 and 2014, according to a report.
Plus, hotel guests are renting fewer in-room movies because they can watch them on smartphones or laptops instead. Marriott hotels ended the practice of offering adult video on demand several years ago, with chairman Bill Marriott noting the demand had "gone way down." The National Center on Sexual Exploitation in Washington applauded the change. "With this step, Hyatt is proving itself to be a leader among corporations that value a positive and safe environment for their consumers," the organization's president said in a statement. (More hotels stories.)