Advertisers Snapping Up Space During Trump's Favorite Shows

'The president’s media habits are so predictable'
Posted Feb 4, 2017 1:41 PM CST
Ad Rates Skyrocket for Shows Trump Is Known to Watch
President Donald Trump speaks to reporters on Air Force One while traveling to Palm Beach International Airport in West Palm Beach, Fla., Friday, Feb. 3, 2017.   (AP Photo/Susan Walsh)

It turns out ads are worth a lot more if you know the president is watching. It's no secret President Trump watches a lot of TV and is heavily influenced by what he sees there. For example, the Hill reports Trump tweeted about punishing people who burn American flags right after a Fox News segment on flag burning. Now advertisers are taking notice. According to Politico, ad rates for Trump-favorite Morning Joe on MSNBC have more than doubled since the election.

Meanwhile, ad rates for primetime shows on Fox News are up about 50%. “The president’s media habits are so predictable, advertisers migrate to those areas,” one media buyer says. Businesses and organizations—including recently a major bank and a pharmaceutical company—are now buying ads during shows they know Trump watches in the hopes of influencing the president's thinking on an issue or getting him to tweet about it.

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