Celebrity | Elin Nordegren Elin Making Deal —With Puma? Nordegren could be face of new line—by Tiger Woods' sponsor's rival By Evann Gastaldo Posted Dec 16, 2009 9:17 AM CST Copied In this Nov,. 21, 2009, file photo, Tiger Woods, daughter Sam Woods and wife Elin Nordegren look on before an NCAA college football game in Stanford, Calif. (AP Photo/Marcio Jose Sanchez) It may not have been her first choice of revenge, but Elin Nordegren’s potential sponsorship deal is pretty good nonetheless. As cheating hubby Tiger Woods keeps losing sponsors, Elin may be gaining one—with (Tiger sponsor) Nike’s arch-rival, Puma. A company official tells TMZ they are in “internal discussions” to sign Elin for a Swedish-inspired clothes line. Why? Because she’s “a good brand fit,” of course. Read These Next In the early morning hours in East Hollywood, chaos. This is why you don't wear metal in MRI rooms. CEO resigns after appearance on Kiss Cam. The latest in the generation wars: the 'Gen Z stare.' Report an error