Money | Pandora Pandora Car Stereo Spells Sirius Trouble New Internet-enabled device threatens satellite radio By Andrew Dermont Posted Jan 12, 2010 6:41 PM CST Copied In this Aug. 19, 2008 Mel Karmazin, Sirius XM Radio CEO, at a news conference in New York. (AP Photo/Richard Drew, file) Why pay upward of $20 a month for satellite radio in your car when you can get Pandora Internet radio for free? Pioneer unveiled a car stereo at the 2010 Consumer Electronics Show in Las Vegas this week that can detect Pandora Internet radio from iPhones or iPods, prompting observers to ask whether Sirius XM has met its match, reports the Street. Usership for Pandora, which allows listeners to customize their own online radio station according to artists, songs, and genres, doubled to more than 40 million in 2009, compared to Sirius’ roughly 18 million subscribers. With the March release of Pioneer's Pandora-enabled device, the king of customizable music expects to reach an entirely new group of consumers. Read These Next Sienna proves herself to be a very, very good dog. Three hikers jumped into a waterfall and never resurfaced. America has lost a '60s teen idol. Trump secured a ceasefire with some help. Report an error