online advertising

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Facebook Tweaking Its Ad Strategy

Social network eliminating half of its ad formats

(Newser) - Right now, Facebook has 27 unique ad format options—and the site says that's giving advertisers a headache. "The No. 1 complaint of most advertisers was that it was too complicated to figure out which ads to use," says an advertising exec with the company. Now, the...

Coming to Facebook: Video Ads That Autoplay

Source says company is asking $1M for single-day run

(Newser) - Facebook video ads are due to arrive this summer—and while some of the technical details remain uncertain, two things are clear: They won't be cheap, and they will likely be annoying. The site seeks to go live with the ad placement in June or July, say executives who...

Report: Online Pirates Take Advantage of Google, Yahoo

They're among top ad providers to piracy sites: study

(Newser) - Online piracy may come mostly through a seemingly neverending supply of torrent sites, but a new study is shining a light on the role mainstream online companies—namely, giants Google and Yahoo—have in supporting piracy. After all, even torrent sites need ads to survive, and many of their ads...

Instagram Ditches Policy Changes Amid Uproar

Returns to 2010 terms of service for ads

(Newser) - After a furor over changes to its ad terms of service, Instagram tried to clear things up ; now, it's simply dropping the changes, the New York Times reports. The company is returning to its old advertising terms from 2010, co-founder Kevin Systrom wrote in a blog post . "Rather...

Facebook, Microsoft May Be Close to Major Ad Deal
Facebook, Microsoft May Be Close to Major Ad Deal
Rumor mill
Dec 6, 2012 1:03 PM CST

Facebook, Microsoft May Be Close to Major Ad Deal

Rumored sale could revolutionize the advertising industry: Nicholas Carlson

(Newser) - Facebook and Microsoft appear to be in talks for a deal that could revolutionize the online ad business. Facebook is looking to buy Atlas Solutions, an ad-serving product Microsoft acquired when it bought aQuantive for $6 billion in 2007, sources tell Nicholas Carlson at Business Insider . Facebook would pay considerably...

Newsweek Ending Print Edition
 Newsweek Ending Print Edition 
Oct 18, 2012 7:56 AM CDT

Newsweek Ending Print Edition

Last print issue on stands December 31

(Newser) - Newsweek is canning its iconic print edition and going completely digital at the beginning of 2013, according to a not-entirely-shocking memo to staff from Tina Brown, who has served as editor-in-chief of both Newsweek and the Daily Beast since the companies merged . Brown cited a "tipping point at which...

USA Today Unveils Big Redesign

Website, print edition looking to draw more advertisers

(Newser) - Things are changing over at 30-year-old USA Today, which will launch a major redesign of its newspaper tomorrow and its website on Saturday, reports AdAge . Both will become more colorful and modern-looking (read: more like a mobile app), but the changes aren't just for the readers. Gannett wants to...

Google Rarity: Big Ad on Homepage

Spare look is gone as company pushes its tablet

(Newser) - Google's iconic bare-bones front page is seeing a notable change today: For the first time, it carries an animated banner ad, Mashable reports. The image shows the top of Google's own Nexus 7 Android tablet. The page has hosted advertising before—for the Nexus One smartphone, for instance—...

Apple Dumps YouTube App
 Apple Dumps YouTube App 
Aug 6, 2012 4:24 PM CDT

Apple Dumps YouTube App

iPhone's iOS 6 won't bundle it anymore

(Newser) - Looking forward to iOS 6 on your iPhone? Hope you don't love your YouTube app, because Apple announced today that it's ditching the pre-packaged app from its software, CNET reports. The official reason: "Our licensing to include the YouTube app in iOS has ended." That's...

Microsoft Taking $6.2B Write Down

aQuantive purchase failed to boost online advertising revenue

(Newser) - Microsoft is absorbing a $6.2 billion charge to reflect its inability to produce more revenue from an online ad service that it bought nearly five years ago. The non-cash charge announced today could saddle Microsoft Corp. for its fiscal fourth quarter ending in June. Analysts polled by FactSet had...

Facebook Ads a Flop: Poll
 Facebook Ads a Flop: Poll 
Jun 5, 2012 1:52 AM CDT

Facebook Ads a Flop: Poll

Ads, comments only influence a fifth of users

(Newser) - General Motors was right when it said Facebook ads weren't effective , a Reuters poll finds. Only a fifth of Facebook users say they have ever bought something because of ads or comments on the social network, the poll found—and 34% say they are spending less time on the...

Facebook Could Kill the Web
 Facebook Could Kill the Web 
Michael Wolff
May 22, 2012 1:54 PM CDT

Facebook Could Kill the Web

Michael Wolff points out that, in the end, Facebook is just an ad-driven site

(Newser) - "Facebook is not only on course to go bust, but will take the rest of the ad-supported Web with it." That's the bold statement Michael Wolff makes in the MIT Technology Review today, and he insists he's not exaggerating. In the end, Facebook is just another...

Facebook's Ad Pitch 'Backfired': GM Insiders

Facebook apparently touted ... free pages

(Newser) - A key reason for General Motors' decision to drop paid Facebook ads : A pitch meeting didn't go so well. Sources tell Reuters that GM met with Facebook honchos in the last few weeks; in the meeting, marketing reps reportedly pointed to the effectiveness of their free pages. The paid...

Ford to GM: You're Just Bad at Facebook

Automaker says Facebook does work, but not like a normal ad platform

(Newser) - GM unfriended Facebook this week, saying that advertising there didn't work. But rival Ford says there's another explanation: GM must be doing it wrong. "It's all about execution," Ford said in a Tweet spotted by the Huffington Post . "Our Facebook ads are effective when...

GM Ditching Facebook Ads

 GM Ditching 
 Facebook Ads 
May 15, 2012 3:52 PM CDT

GM Ditching Facebook Ads

Effort wasn't drawing in customers, says company

(Newser) - Bad news for Facebook ahead of its IPO: General Motors, the third-biggest advertiser in the US, has decided to stop running paid ads on the site. GM execs have found the ads aren't very effective—a conclusion other advertisers have apparently reached as well, the Wall Street Journal reports....

Poll: Users Don't Trust Facebook

And they don't click on sponsored content or ads

(Newser) - Investors are going wild for Facebook, but the site's actual users are less enthusiastic about its prospects, a new AP-CNBC poll reveals. Half of respondents said Facebook was overvalued at its presumed $100 billion valuation, and that shot up to 62% among active investors. Part of the reason they'...

Guess How Much Facebook Makes Off You?

A little less than 5 bucks, according to their latest earnings

(Newser) - Ever wonder how much money you're worth to Facebook? Earlier we reported that the social network supreme had a really lousy quarter , but Tech Crunch dug deeper into the numbers and did this interesting bit of math: Facebook reported having 901 million users and $1.058 billion in revenue....

Forget TV Ads: Romney Hunts Supporters Online

And they are largely quiz-taking, photo-sharing home repair fans

(Newser) - Likely voters are watching live TV less and less, and political campaigns are responding with aggressive online tactics in what could be "the first truly digital election," says an analyst. Mitt Romney is looking for the right Internet audience to target his ads—but rather than pursuing advertisements...

Google Patents Ads Based on Temperature, Noise

Search giant wants to watch your surroundings via device sensors

(Newser) - Watching your search habits and email apparently isn't enough for Google. The company was awarded a patent this week for "advertising based on environmental conditions," PC World reports. Google intends to gather information on your surroundings via sensors in your phone or tablet—things like temperature, humidity,...

Ads Coming to Your Facebook News Feed

 Coming Soon to Your 
 News Feed: Ads 
reactions
Dec 21, 2011 11:38 AM CST

Coming Soon to Your News Feed: Ads

But tech writers don't think you'll mind too much

(Newser) - Ads are coming to your Facebook News Feed next month, but tech writers don’t expect a major backlash from users of the social networking site. Sponsored Stories, the social ads that are currently restricted to the right-hand side of the page, will start appearing in your news feed at...

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