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Web Tracking Opt-Out Plan Gets Panned

Online ad group's proposal clashes with FTC guidelines, privacy group desires

(Newser) - An online advertisers trade group has proposed guidelines for targeted advertising that don’t satisfy recent FTC recommendations. The Interactive Advertising Bureau proposal would make it harder for consumers to know if a website was storing their information; FTC guidelines suggest a “clear, consumer-friendly, and prominent statement” and easy...

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