rebranding

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Steak 'n Shake Blasts Cracker Barrel for Erasing 'Heritage'

Burger chain says chain's goal in changing its logo 'is to just delete the personality altogether'

(Newser) - The controversy around Cracker Barrel's new logo continues, with another restaurant chain now weighing in. "Sometimes, people want to change things just to put their own personality on things," Midwestern burger behemoth Steak 'n Shake wrote on its X feed on Thursday, defiantly showing a photo...

Cracker Barrel's New Logo Causes a Ruckus

Brand's refresh, sans barrel, is not going over well

(Newser) - Cracker Barrel is out with a new logo, and if the restaurant chain's 12% dive in shares on Thursday is any gauge, it's not a very popular one. As CNN reports, the new logo has dropped both the man and the barrel from its signage, opting for just...

MSNBC Has a New Name
MSNBC Has a New Name
Aug 18, 2025 9:15 AM CDT

MSNBC Has a New Name

Network rebrands, aims for independence as it parts ways with NBCUniversal

(Newser) - MSNBC is set to rebrand as MS NOW, breaking away from its longtime identity and launching into direct competition with NBC News after a major corporate split. The change to "MS NOW"—short for "My Source for News Opinion and the World"—follows NBCUniversal's...

John Oliver's 'Stupidity' Will Rebrand Minor League Team

Detroit Tigers' Double-A Erie SeaWolves to be renamed Erie Moon Mammoths for some games

(Newser) - The Detroit Tigers' Double-A Erie SeaWolves will soon be called the Erie Moon Mammoths—at least for a few games—after being picked by John Oliver of HBO's Last Week Tonight. Oliver devoted a May 4 segment to names and promotions of minor league baseball teams, announcing: "We...

Well, the Max Rebrand Didn't Last Long

We're back to HBO Max after only 2 years

(Newser) - There are rebrands, and then there are rebrands for the sake of rebranding that don't work particularly well. As Variety reports, such is the case of the former HBO Max, reborn as the more simple Max, and now once again HBO Max. Parent company Warner Bros. Discover announced the...

Goldfish Crackers Get a 'New, Fun Grown-Up Name'

And that 'fun' name is 'Chilean Sea Bass'

(Newser) - A Pepperidge Farm rebrand is trying to make a popular kids snack look like you're adulting. According to parent Campbell's Company, Goldfish crackers will temporarily be called "Chilean Sea Bass," in a ploy to draw more adults into its snacking circle, and to boost snacking numbers...

Campbell's Just Dropped a Big Part of Its Name

Company to drop 'Soup' and rebrand as the Campbell's Company to reflect current portfolio

(Newser) - Campbell's Soup is no more—at least not in name. Since 1922, the company has officially been known as Campbell's Soup Company, best known for its red-and-white soup cans featuring the elegant "Campbell's" logo. Now, to better align with its present product lineup, the processed-food giant...

Bumble Tries to Appeal to 'Frustrated' Customers, Has to Apologize

Dating app says sorry for billboards slamming celibacy

(Newser) - Dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online. On Monday, the company backtracked and apologized for billboards that bore the message "You know full well a vow of celibacy is not the answer," juxtaposed...

Christians Object After Company Changes Dead Lion Logo

Longstanding Lyle's Golden Syrup logo was inspired by Biblical tale

(Newser) - After 140 years, the makers of Lyle's Golden Syrup have decided to update a logo that features a Bible quote and a dead lion surrounded by bees. The company has unveiled a new logo featuring a lion's head and a single bee, CNN reports. The new logo will...

New Yorkers, Say Goodbye to This Sign
New Yorkers, Say
Goodbye to This Sign
Jan 12, 2024 11:13 AM CST

New Yorkers, Say Goodbye to This Sign

'Trump Links' golf course has become 'Bally Links' in the Bronx

(Newser) - On the final day of a civil fraud trial that could strip former President Trump of his ability to do business in the state he called home for most of his life, New York City officials were taking their own steps to sever ties with Trump by erasing his name...

Showtime Joins Max in Getting a New Name

Cable channel will now be called Paramount+ With Showtime, which some say is a 'crazy' rebrand

(Newser) - We just got used to calling HBO Max simply ... Max . Now, we'll have to shift gears and do the same with Showtime, though that network is actually seeing its name lengthen as part of a rebrand. The Hill reports that, starting on Jan. 8, Showtime will officially become "...

Twitter May Have a Problem With Its Shiny New Logo

Trademark infringement questions arise over news that Meta, Microsoft also have 'X' registered

(Newser) - "X" may not mark the spot after all for Elon Musk in his attempted rebrand of Twitter. Although Musk has officially unveiled the 24th letter of the alphabet as his social media site's new name and identity, Insider reports that rival Meta appears to own the trademark for...

Russian McDonald's Are No More, but Now There's This

Rebranded restaurants opened to great demand, says new CEO

(Newser) - Update: You can't get a Big Mac in Russia anymore, but you can get a burger at Vkusno & tochka—and plenty of people apparently did on opening day. About 50 of the successor restaurant to McDonald's opened in the Moscow area over June 12 and 13 under...

Meta Zaps 'Openness' From Its Values
Meta's Rebranding
Continues—to Laughs
THE RUNDOWN
Feb 16, 2022 10:30 AM CST

Meta's Rebranding Continues—to Laughs

Twitter users, employees ridicule changes announced Tuesday

(Newser) - Controversy-prone Meta is digging deeper into its overhaul with new company values revealed Tuesday. They didn't go over so well. As the Washington Post reports, the changes described at a virtual all-hands meeting—streamed for the first time on Facebook's virtual-reality platform, Horizon Venues—"were ridiculed by...

New Boeing Plane Name May Be Subtle PR Move

737 Max is called 737-8 in new announcement from Boeing, but it's not clear if that's an official rebrand

(Newser) - Boeing announced an order Wednesday from Polish airline Enter Air for up to four 737-8 airplanes, with the airline's general director asserting he's "convinced it will be the best aircraft in the world for many years to come." For those curious what this new jet is...

Trader Joe's: We're Keeping Ethnic Food Names After All

Chain seems to do 180 after teen's petition to change branding she said was offensive

(Newser) - A California teen's petition to get Trader Joe's to change the branding on some of its international food items looked like it hit home with the grocery chain, but after hinting on a phaseout, management seems to be backtracking on that plan. Briones Bedell has noted some of...

Facebook's Rebrand Gets an All-Caps Reax

Revamp as FACEBOOK spurs head-scratching, jokes

(Newser) - At least it's not Bookface —or, for that matter, BOOKFACE. NBC News reports that Facebook announced a rebranding effort this week, and its new name is drawing an all-caps reaction. "FACEBOOK" is the new brand, a revamp of the name using "custom typography, rounded corners, open...

Trump's Name Scrubbed From NYC Ice Rinks

Wollman Rink, Lasker Rink have been run by his organization since 1980s

(Newser) - For years, skaters at a pair of ice rinks in Manhattan's Central Park have been surrounded by the Trump name. Now, no longer. The official names of the New York rinks are Wollman Rink and Lasker Rink, but Donald Trump started running them in the 1980s, at which point...

Holland Doesn't Want to Be Called Holland Anymore

In rebranding move, Holland will now be known just as the Netherlands

(Newser) - If you're used to smoothly switching back and forth between "Holland" and "the Netherlands" when speaking about the land of windmills, tulips, and Gouda, train your tongue now for a more minimalist approach. That's because the Dutch government has decided to ditch the first name and...

Girl Scouts to Boy Scouts: You Have to Keep the Word 'Boy'

GSUSA claims trademark infringement in new suit over gender-neutral 'scouts'

(Newser) - The Boy Scouts program will soon have a new name, and a more "inclusive nature" as it allows girls into its ranks, but its sister group is rankled over the whole rebrand. Per MarketWatch and Fortune , a complaint filed by the Girl Scouts of the USA on Tuesday in...

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