Coke

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Coke, Costco Bury the Hatchet
 Coke, Costco Bury the Hatchet 
cola wars

Coke, Costco Bury the Hatchet

Bulk retailer, beverage titan reconcile pricing dispute

(Newser) - Coca-Cola and Costco have ironed out a pricing dispute that kept the warehouse chain from restocking its shelves with the soda titan's products for over a month. Coke devotees should be seeing their favorite beverages at the stores soon, Costco CFO Richard Galanti said. "Our sign on shelves—'Until...

Steelers Legend Cops Award for 30-Year-Old Coke Ad
Steelers Legend Cops Award for 30-Year-Old Coke Ad
not-so-mean joe greene

Steelers Legend Cops Award for 30-Year-Old Coke Ad

'Mean' Joe Greene, child co-star receive Clios 30 years later

(Newser) - Already a Hall of Fame-bound football player, Joe Greene of the Steelers became an advertising legend 30 years ago with the release of the Coca-Cola commercial that ends with him tossing his jersey to a starstruck young fan. The spot won the ad industry's highest honor, but the stars had...

Tiny Coke Can Is the New 'Light' Cigarette
Tiny Coke Can
Is the New
'Light' Cigarette
OPINION

Tiny Coke Can Is the New 'Light' Cigarette

Sneaky 'portion control' advertising blitz a cynical ploy: Saletan

(Newser) - The advertising blitz accompanying the release of Coca-Cola’s new 7.5 ounce “mini can” sounds suspiciously like the original pitch for light cigarettes, William Saletan writes. A company exec says the innovation “supports the idea of moderation and offers people yet another way to enjoy their favorite...

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