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Philly Inquirer Owner Files for Bankruptcy Protection

Papers will print as normal as company restructures, it claims

(Newser) - The owner of the Philadelphia Inquirer and the Daily News has filed for Chapter 11 bankruptcy protection to restructure as ad revenues plunge, Reuters reports. Company spokesmen insist operations are "sound and profitable," and managers plan to continue publishing regularly. The announcement came a day after the 20-newspaper...

A-Rod Juiced but Fellow Players Will Pay

Endorsements dry up as advertisers avoid risky baseball stars

(Newser) - A lot of people will pay for Alex Rodriguez’s admission that he used steroids—and A-Rod isn’t one of them, writes Jeremy Mullman in Advertising Age. A-Rod’s already shallow pool of endorsements isn’t likely to dry up, but by bringing steroids back into the spotlight, he’...

Strapped Networks Air Ads for Booze, Sex in Prime Time

(Newser) - The airwaves are getting a lot more mature. On Sunday, 15 cities saw an Absolut Vodka ad during the Grammy Awards, the first time in years that a liquor commercial has run in prime time on a network-owned station. Other ads not suitable for innocent ears (K-Y Jelly, anyone?) are...

Go Ahead, Fly Those Private Jets, Cessna Ads Tell Execs

Bosses challenged to get back on board

(Newser) - Private jets may have become a despised symbol of high-flying corporate access, but that shouldn't make bosses too shy to fly, a new Cessna ad campaign tells execs. The ads, which boldly announce "timidity didn't get you this far," are part of a public relations push to fix...

FDA Slaps Birth Control Giant Over Deceptive Ads

Bayer ordered to air clarifying spots for Yaz

(Newser) - Bayer Pharmaceuticals has just launched a $20 million ad campaign for Yaz, the country's most widely used birth control pill. But the ads aren't promoting the drug; rather, they're clarifying earlier commercials that seemed to say Yaz prevented acne and mood swings. As the New York Times reports, the FDA ...

Local TV Stations Could Go Off the Air

Networks consider jumping straight to cable

(Newser) - For decades, local TV stations ruled the airwaves and were treated with deference by the likes of ABC, CBS, and NBC, which needed them to reach their audiences. But as the recession has pummeled advertising revenue, most have been forced to make drastic cuts, and the networks are contemplating doing...

Times Says Times Will Survive
 Times Says Times Will Survive 
Feb 9, 2009 2:21 PM CST

Times Says Times Will Survive

(Newser) - Rumors of the New York Times’ demise are greatly exaggerated, reports... the New York Times. “Despite some published alarms to the contrary, the company has positioned itself to ride out another year of recession, maybe two,” Richard Péréz-Peña writes in a review of his employer’...

Citi's Mets Deal Makes Sense in the Long Run
Citi's Mets Deal Makes Sense in the Long Run
OPINION
Feb 4, 2009 2:31 PM CST

Citi's Mets Deal Makes Sense in the Long Run

$400M, over decades, will generate lots of publicity, help pay back bailout funds

(Newser) - Citi’s $400 million naming-rights deal with the New York Mets may seem “tone-deaf and stupid” after the bank took $45 billion in bailout funds, Daniel Gross writes in Newsweek—but it’s a good idea. “Companies—even companies getting bailed out by the feds—need to attract...

Obama Aside, Marketers Still Bypass Blacks
Obama Aside, Marketers Still Bypass Blacks
ANALYSIS
Feb 2, 2009 4:07 PM CST

Obama Aside, Marketers Still Bypass Blacks

$913B in buying power goes relatively ignored by Madison Ave.

(Newser) - Many of the advertising folks who named Barack Obama Marketer of the Year have cut spending directed at African-Americans, whose buying power is nearly $1 trillion, Marissa Miley writes in Advertising Age. “Why people continue to question this customer segment continues to baffle me,” says one author. “...

Your Ad Free on Today —Just Bring a Sign

Well-placed posters benefit from nearly 5M viewers

(Newser) - It costs $50,000 to get a 30-second ad spot on NBC’s Today, but advertisers needn’t pay to get their messages out if they’re willing to brave the weather, Advertising Age reports. All they have to do is stand in the Rockefeller Center Plaza with a sign...

Ads Were Not So Super
 Ads Were Not So Super 
SUPER BOWL
Feb 2, 2009 6:11 AM CST

Ads Were Not So Super

Nice tries but no touchdowns as advertisers stick to the familiar

(Newser) - Given the $3 million, 30-second opportunity to speak to the biggest audience of the year, advertisers reached deep into their bag of tricks last night and pulled out the same old formulas, Stuart Elliot writes in the New York Times. Slapstick, celebrities, sex, nostalgia, and plenty of animals filled the...

Facebook Looking to Cash In on Its Friends

Wants info of 150M members to be market research gold mine

(Newser) - Facebook will create one of the world’s largest market research databases in an attempt to profit from the personal information it collects from its 150 million members, the Telegraph reports. The social networking site’s new instant polling tool, which will enable companies to target specially selected users, was...

Obama Tries to Rein In Use of His Image

White House lawyers look for ways to cut down on marketing

(Newser) - Marketers have been using Barack Obama to sell everything from futons (Ikea's Embrace Change line) to ice cream (Yes Pecan from Ben & Jerry), but now the White House is trying to rain on their parade, Bloomberg reports. Lawyers are working to “protect the presidential image,” a...

Tough Times Put Cheap Ads in Prime Time

Low airtime costs offer big audience to low-budget spots

(Newser) - The recession has pushed TV advertising rates to a relative pittance, and that’s great news for tools like the PedEgg—a callous remover—and the Snuggie—a blanket with sleeves. Though it may hurt shows’ profiles, “Act Now!” infomercial-style ads have recently broken into primetime, the Washington ...

Best Picture Nod Brings $6.7M Boost

Advertising is expensive, but nominations can pay off big for studios

(Newser) - With studios shelling out huge bucks to push their films on Oscar voters—Frost/Nixon probably dropped hundreds of thousands for a few days of spreads in the Hollywood papers—could such ad blitzes actually pay off? The answer is yes: A best picture nomination is worth at least $6.7...

Google Ditches Print Ad Biz
 Google Ditches Print Ad Biz 
Jan 21, 2009 1:48 AM CST

Google Ditches Print Ad Biz

Recession bites into ad budgets

(Newser) - The recession is continuing to hit even mighty Google, which is shutting down its three-year foray into the print advertising business, Bloomberg reports. The operation sold space in 800 newspapers, but was hurt as budget-crunched companies slashed spending on print advertising. Google's decision will be another blow to beleaguered newspapers,...

Marketers Have Inauguration Fever, Too

Companies tie products, events to Obama's big day

(Newser) - Marketers for products from cognac to commemorative coins are looking to cash in on Barack Obama’s Tuesday inauguration, the New York Times reports. “Obamabilia” includes bottles of Hennessy with a “44” on the label, special magazine issues, and Tshirts galore. Other companies, like Quaker Oatmeal, are hosting...

Drug Ads Losing Power, Study Says

Most patients don't ask for drugs by name

(Newser) - Maybe it's the extensive warnings at the end of drug commercials, but few Americans request prescription drugs by name, a new study shows. In Colorado, only 3.5% of patients—half the number of 2003—requested specific medicine from doctors. This is despite more than $5 billion pharmaceuticals pay to...

Designers Target Red-Carpet Season to Stay in Black

Fashion industry more aggressively seeking celebs to strut its stuff at awards shows

(Newser) - With sales of designer goods plunging like a Hollywood starlet’s neckline, the fashion industry is looking to jump-start spending. Designers say print advertising doesn’t cut it anymore, so they’re lobbying harder than ever to outfit celebrities for red-carpet appearances, the Wall Street Journal reports. Awards shows provide...

Prognosis Isn't Good for Soap Operas

Things look bad

(Newser) - There’s reason for the young to be restless, because the days of their lives may not last much longer. The economic downturn is driving soap operas to the brink of extinction, Portfolio reports. Not long ago there were 16 network soaps; now, just eight remain, and with ad revenue...

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