Yeezy – News Stories About Yeezy - Page 1

Good Comes From the Yeezy Sneakers Adidas Unloaded

Good Comes From Sale of
All Those Piled-Up Yeezys

Mar 13, 2024 9:29 AM CDT

Good Comes From Sale of All Those Piled-Up Yeezys

Adidas says it will donate $150M to anti-hate groups

(Newser) - Adidas said Wednesday that it has donated or is planning to give away more than $150 million to groups fighting antisemitism and other forms of hate from the sales of Yeezy shoes last year after it severed ties with Ye, the rapper formerly known as Kanye West. The German sportswear...

Adidas Is
Unloading
More Yeezys

Jul 31, 2023 11:29 AM CDT

Adidas Is Unloading More Yeezys

Sales will again benefit various organizations fighting racism and antisemitism

(Newser) - Adidas is still sitting on a pile of Yeezys, and it's looking to clear them out in the wake of the potentially financially disastrous breakup in October with Kanye West, now Ye, over his antisemitic statements. As CNN reports, the second wave of post-Ye stock is set to go...

Adidas Is Selling Off
Its Yeezy Shoes

Jun 2, 2023 1:26 PM CDT

Adidas Is Selling Off Its Yeezy Shoes

Sportswear giant cut ties with the music mogul over his anti-Semitic remarks

(Newser) - In the wake of the severed relationship between Adidas and Ye (formerly known as Kanye West), the sportswear giant has begun selling off its remaining Yeezy merchandise. The AP reports that Yeezy shoes, which Ye co-designed, are being sold for now only through Adidas' Confirmed app. The move comes months...

Adidas Has a Plan for
$1.3B in Yeezy Inventory

May 12, 2023 6:32 AM CDT

Adidas Has a Plan for $1.3B in Yeezy Inventory

Company will sell shoes, donate proceeds to charities

(Newser) - Adidas is trying to move beyond its former partnership with Kanye West, now known as Ye—and it has come up with a plan for the mountains of Yeezy shoes piled up in its warehouses. The German company said Thursday that it plans to sell some of the inventory and...

Ye's Yeezy Brand
Gets Adidas Sued

May 1, 2023 1:30 AM CDT

Ye's Yeezy Brand Gets Adidas Sued

Shareholders claim sportswear company ignored risks of partnership with rapper

(Newser) - Investors unhappy with how the Adidas-Ye partnership played out are suing the sportswear company. They say Adidas had known how risky its deal with the rapper formerly known as Kanye West could be—years before it ultimately cut ties with Ye—and yet didn't take precautions to limit its...

Adidas' 'Big Success'
Is Now a 'Big Nightmare'

Adidas' 'Big Success' Is Now a 'Big Nightmare'

Company not sure what to do with $1.3B in Yeezy sneakers, though it's mulling 'something good'

(Newser) - Adidas has about $1.3 billion worth of Yeezy sneakers idling in warehouses worldwide, the result of its split with Kanye West after a series of offensive remarks and actions by the rapper. Now the company is struggling to figure out what to do with the excess inventory in 2023,...

Numbers on Adidas' Yeezy
Loss Look to Be Huge

Feb 10, 2023 10:16 AM CST

Numbers on Adidas' Yeezy Loss Look to Be Huge

Company says if it can't 'repurpose,' sell existing inventory, it could lose $1.3B in revenue this year

(Newser) - Adidas knew it was going to take a big hit when it cut ties last fall with "one of the most successful collaborations in our industry's history": its relationship with Kanye West and his Yeezy brand of footwear and clothing, after the rapper made antisemitic remarks and exhibited...