Linda Yaccarino

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Musk: 'Now It Is War' Against Advertisers

X files antitrust lawsuit over allegedly illegal boycott

(Newser) - "We tried peace for 2 years, now it is war," Elon Musk said in a post on X Tuesday after the social media company filed an antitrust lawsuit against an advertising industry coalition. The lawsuit filed in federal court in Texas accuses the World Federation of Advertisers and...

'You Have Blood on Your Hands,' Senator Tells Zuckerberg

Meta CEO apologizes to parents at Senate committee hearing on child safety

(Newser) - The CEOs of five social media companies—Meta, X, Discord, TikTok, and Snap—testified before the Senate Judiciary Committee on efforts to protect children Wednesday, and they did not have a friendly audience. Rolling Stone reports parents holding photos of children who died by suicide "audibly hissed" at Mark...

Advertisers Are Staying Away From X After Musk 'Meltdown'

'Reputational risk' isn't worth it, marketing consultants say

(Newser) - At the New York Times DealBook Summit on Wednesday, Elon Musk's message to advertisers who had suspended advertising on X was "Go f--- yourself." "Don't advertise," he added. Advertisers appear to be happy to comply with his second suggestion. The New York Times reports...

IBM Says It's Suspending All Advertising on X

Musk faces backlash after agreeing with antisemitic post on platform

(Newser) - IBM has "zero tolerance for hate speech and discrimination," the company said Thursday, announcing that it is suspending all advertising on X. The move followed a Media Matters for America report Thursday that advertising from IBM and other large companies had been appearing next to pro-Nazi content on...

2 Lawmakers to Meta, X: Crack Down on Fake AI Political Ads

As plethora of deepfakes spread, Klobuchar, NY rep ask execs to address 'serious concerns'

(Newser) - Deepfakes generated by artificial intelligence are having their moment this year, at least when it comes to making it look, or sound, like celebrities doing something uncanny. Tom Hanks hawking a dental plan. Pope Francis wearing a stylish puffer jacket. Sen. Rand Paul sitting on the Capitol steps in a...

New Twitter CEO Starts Paying the Bills: Report

Linda Yaccarino is clearing up social media's unpaid bills to Google for cloud services, per 'WSJ'

(Newser) - The "Velvet Hammer" is already getting it done at Twitter. Linda Yaccarino, the "hard-charging executive" enticed by Elon Musk from overseeing ads at NBCUniversal to become Twitter's new CEO , is paying the social media company's bills again—specifically, to Google, reports the Wall Street Journal . Platformer...

'Velvet Hammer' Shares First Tweet as Twitter CEO

Linda Yaccarino tells Elon Musk she has 'long been inspired by your vision'

(Newser) - The new Twitter CEO tweeted for the first time since Elon Musk unveiled his pick. Linda Yaccarino, formerly an advertising exec with NBCUniversal, praised Musk and joked about her sudden surge in followers, reports Deadline . “I’ve long been inspired by your vision to create a brighter future,"...

What We Know About Twitter's New CEO
Musk's Pick for Twitter CEO
Signals His Main Priority
the rundown
May 12, 2023 1:15 PM CDT

Musk's Pick for Twitter CEO Signals His Main Priority

That would be advertising, and Linda Yaccarino was well regarded on that front at NBCUniversal

(Newser) - The advance reports were correct: Elon Musk confirmed Friday that he has picked NBCUniversal exec Linda Yaccarino to be the new CEO of Twitter. However, Musk himself will continue to play a role at the company: He wrote that Yaccarino "will focus primarily on business operations, while I focus...

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