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Facebook Ads a Flop: Poll
 Facebook Ads a Flop: Poll 
Jun 5, 2012 1:52 AM CDT

Facebook Ads a Flop: Poll

Ads, comments only influence a fifth of users

(Newser) - General Motors was right when it said Facebook ads weren't effective , a Reuters poll finds. Only a fifth of Facebook users say they have ever bought something because of ads or comments on the social network, the poll found—and 34% say they are spending less time on the...

JCPenney Father's Day Ad Features 2 Dads

Follows anti-Ellen DeGeneres boycott attempt

(Newser) - Looks like JCPenney is sticking it to those who slammed Ellen DeGeneres' hiring as its spokeswoman. The company's new Father's Day ad shows two "real-life" dads playing with their two actual kids, JCPenney says. "First Pals: What makes Dad so cool?" the ad's copy asks,...

POM Thumbs Nose at FTC, Celebrates Judge's Ruling

New ad campaign tests limits of agency: Washington Post

(Newser) - A judge this week criticized juice maker POM for making deceptive claims about the health benefits of its pomegranate juice. But you wouldn't know it from POM's reaction: It took out full-page ads celebrating certain parts of the ruling, asserting that the judge agreed that POM products "...

GM Won&#39;t Buy Ads in Next Super Bowl
GM Won't Buy Ads
in Next Super Bowl
May 18, 2012 5:06 PM CDT

GM Won't Buy Ads in Next Super Bowl

It's too expensive, says marketing chief

(Newser) - Maybe Facebook shouldn't feel too bad that GM is dropping its paid ads from the site: The automaker isn't buying any Super Bowl spots next year, either, reports the Wall Street Journal . GM, usually a heavy presence in the big game, says the price of the ads—currently...

Ford to GM: You're Just Bad at Facebook

Automaker says Facebook does work, but not like a normal ad platform

(Newser) - GM unfriended Facebook this week, saying that advertising there didn't work. But rival Ford says there's another explanation: GM must be doing it wrong. "It's all about execution," Ford said in a Tweet spotted by the Huffington Post . "Our Facebook ads are effective when...

Swimsuit Maker Apologizes for Tan Model

Sweden's H&M apologizes after taking flak

(Newser) - The tanning wars continue: Swedish retailer H&M has apologized for using a deeply bronzed model to show off a swimsuit, reports AFP . "We are sorry," said the company. "It was not our intention to show off a specific ideal or to encourage dangerous behavior, but was...

Survival Guide Advice: Eat This Guide

Land Rover book made of edible materials

(Newser) - If your Land Rover has taken you far off the beaten path, never fear: The automaker now offers its own survival guide. Out of food? Still no need to worry—you can eat the guide itself, Gizmodo reports. Indeed, the guide's front cover begs you to do so. (The...

Nutella Maker Settles $3M 'Candy Bar' Lawsuit

Athena Hohenberg's class-action suit worth $4 per jar

(Newser) - Bought Nutella over the past four years? You're in luck: Fererro USA, which makes the creamy spread, has set aside $3 million to settle a class-action lawsuit from a California mom. Athena Hohenberg filed the suit in reaction to Nutella's advertising claim that the product is "an...

Anheuser-Busch to UFC: Enough With the Homophobia

Sponsor cites concern over 'certain remarks' made by athletes

(Newser) - After a series of sexist and homophobic comments from Ultimate Fighting Championship competitors, sponsor Anheuser-Busch has had it. The company issued a warning to the UFC over "certain remarks made by some of its fighters," says a spokesman. "If the incidents continue, we will act." Advocacy...

Acura Apologizes for 'Not Too Dark' Casting Call

Super Bowl ad guidelines leaked to TMZ

(Newser) - Acura apologized this week over a casting document for its Super Bowl commercial that requested a black actor who is "not too dark." The casting sheet had specified: "Nice Looking, friendly. Not too dark." reports TMZ . An actor angry at being passed over for the commercial,...

Quiet Startup Might Change Business of Online Video

Ooyala might figure out the riddle of monetization: Forbes

(Newser) - There's a startup company you've probably never heard of, but chances are you've seen its work, writes Michael Humphrey in Forbes . It's called Ooyala, and it powers an enormous number of videos across the web. ESPN highlights, Miramax movies, videos that appear on the sites of...

Behold: Herman Cain's Weirdest Ad Yet

Apparently the government is like chickens pecking you to death

(Newser) - Herman Cain has released another stunningly weird ad, the latest in a message campaign characterized by bizarre metaphors and a girl creepily asking if we've got any questions. But this one might take the cake. In it, a mild-mannered farmer is attacked and viciously pecked to death by a...

Google Patents Ads Based on Temperature, Noise

Search giant wants to watch your surroundings via device sensors

(Newser) - Watching your search habits and email apparently isn't enough for Google. The company was awarded a patent this week for "advertising based on environmental conditions," PC World reports. Google intends to gather information on your surroundings via sensors in your phone or tablet—things like temperature, humidity,...

Rush Limbaugh Advertisers' Exodus Hits 45

Rock band Rush joins advertisers departing radio show

(Newser) - The stampede for the exits from Rush Limbaugh's radio show is showing no signs of slowing down: Some 45 advertisers have now pulled their ads, according to Media Matters , which is keeping a running tally . Many of them, including the Girl Scouts and Netflix , say they had bought advertising...

Arizona Bill Would Expose Airbrushed Ads

Photoshopped models would require disclaimer

(Newser) - If you're going to airbrush a woman in an ad, you must include a disclaimer exposing the wrinkle-hiding, curve-thinning lie—at least if an Arizona lawmaker gets her way. The proposed bill seeks to make it illegal in the state for advertisers to enhance a photograph without attaching a...

Pit Bull Owners Savage McDonald's Ad

'Risky' McBites ad pulled after outcry

(Newser) - Annoying America's dog owners is bad for business, McDonald's discovered after running an ill-conceived radio ad for its new Chicken McBites. The ad said eating McBites was less risky than naming your son Sue, giving friends your Facebook password—or petting a stray pit bull. The ad was...

Super Bowl Ads Sell Out, and 30 Seconds Cost...

...about $3.5M, up from last year's $3M

(Newser) - Big money, big money, no whammies? When it comes to Super Bowl XLVI, the big money sure has poured in: The commercial slots are officially sold out, at a cost of about $3.5 million for 30 seconds. The no whammies part remains to be seen... The Wall Street Journal ...

Chicken Chain Yanks Mugabe Ad After Threats

'Last dictator standing' spoof didn't amuse his supporters

(Newser) - A fast-food chain in South Africa has pulled a spot spoofing Zimbabwe's Robert Mugabe because his supporters threatened to retaliate against staff, reports the BBC . The commercial for Nando's chicken was called "Last Dictator Standing," and it showed a Mugabe stand-in frolicking with fallen dictators—think...

Condom Maker Sends Friend Requests From Unborn 'Sons'

'Avoid surprises like this one,' Brazilian firm suggests

(Newser) - A Brazilian condom maker's attempt to scare young men into using its products could signal a new—and creepy—direction for advertising in social media. In Olla Condoms' "Unexpected Babies" campaign, selected Facebook users receive a friend request purporting to be from their unborn son, AdWeek reports. The...

'Anti-Semitic' Hanukkah Vodka Ad Pulled

'Christmas Quality, Hanukkah Pricing' slogan angers ADL

(Newser) - A New York City billboard selling cheap vodka with the slogan "Christmas Quality, Hanukkah Pricing" was taken down after a flood of complaints, including one from the Anti-Defamation League. "In a crude and offensive way of trying to make a point that their vodka is high quality and...

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