advertising

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The 5 Creepiest Ad Mascots of All Time

In honor of BK's King, Time breaks down the weirdest product hawkers

(Newser) - Now that Burger King’s weird plastic-faced “King” mascot is done terrorizing us , Time decided to break down the creepiest product mascots of all time. You can check out some of their greatest hits in the video gallery below.

Burger King to Depose the King

Fast food chain to jump on the fresh-and-healthy bandwagon

(Newser) - Burger King is planning a radical change in its advertising strategy that will end the surprisingly long reign of its creepy King mascot. The fast food chain is jumping on the trend of touting how fresh its food is—its latest campaign, launching this weekend, advertises its new guacamole-topped “...

Nivea Sorry for Ad Urging Black Guy to 'Re-Civilize'

Parent company says ad inappropriate, offensive

(Newser) - Hey African-American men, does your afro make you feel ... like a savage? Because Nivea for Men seems to be betting that it does. The company is under fire for a new ad bearing the slogan “Re-Civilize Yourself” over an image of a black man holding the head of his...

Beach Volleyball Team Puts Ad Barcodes Where?

On bikini bottoms, to be photographed

(Newser) - Two pro beach volleyball players are capitalizing on their ... assets: They're going to wear bikini bottoms printed with an advertising barcode on the backside, the Telegraph reports. Spectators will photograph the Quick Response code on their smartphones, then get directed to the sponsor's website. British players Zara Dampney...

Australia Clears Red M&M of Bullying Charges

Aussies let candy off hook after prolonged ethics probe

(Newser) - After what could be history's most prolonged ethics investigation of a piece of candy, advertising authorities in Australia have decided that the red M&M is not a bully. The ad bureau—after a 2-month investigation—rejected complaints from viewers that the M&M's behavior in TV ads...

New Campaign Tells Girls to Strip for Putin

Facebook campaign offers naughty Russians chance to win iPad 2

(Newser) - Ladies, does Vladimir Putin make you want to take your clothes off? Because if so ( and who could blame you? ), you should join “Putin’s Army,” an online campaign urging Russian women to strip to show their support of their once-and-possible-future president. The campaign launched with...

Milk Ads Target Men 'Living With PMS'

Sexist campaign won't boost milk sales, critics say

(Newser) - The ad agency behind the famous "Got Milk?" campaign has created a controversial follow-up focusing on premenstrual syndrome—and targeting men. The "Everything I Do Is Wrong" campaign trumpets research suggesting milk reduces PMS symptoms and asks: "Are you a man living with PMS?" Posters with slogans...

Feds Go After '1 Tip' Diet Ads

US sues creators of inescapable online ads

(Newser) - You’re probably sick of them by now: those ads that promise “1 Tip for a Tiny Belly” next to a drawing of a shrinking stomach. Don’t believe it, the government says: In different lawsuits, federal officials are pursuing those behind the ads, calling them a giant fraud,...

Ad Campaign Targets Primates
 Ad Campaign Targets Primates 
Monkey See, Monkey Buy?
Jun 28, 2011 8:26 AM CDT

Ad Campaign Targets Primates

Researchers believe billboards will influence monkeys' food choice

(Newser) - Sex sells even when the target audience isn't human, according to a primatologist and two ad execs cooking up the first-ever ad campaign aimed at monkeys. The team plans to create two "brands" of food for capuchin monkeys and heavily advertise one in advance to see if advertising...

Planes Warn Disney Visitors: Gays Ahead

Florida family-values activists spend $7K on ads

(Newser) - A Florida activist group reportedly spent $7,000 to hire an airplane to pull banners that warned people about Disney World’s annual Gay Day celebration. The plane, which flew 10-hour shifts on Friday and Saturday, carried banners reading “WARNING GAY DAY AT DISNEY 6/4” and “WARNING GAY...

Ads of the Future: 'Intrusive,' 'Invasive'

Picture talking pill bottles and constant monitoring, writes Alex Poulos

(Newser) - If you think ads are inescapable now, just wait a few decades, writes Alex Poulos in the Boston Globe . Future generations will laugh at our primitive tech know-how; the question is “who will laugh last. And I’m afraid it won’t be the consumer,” he writes. Expect...

PBS to End Break-Free Programming

Sponsor spots to appear in 'Nature' and 'Nova' this fall

(Newser) - The days of uninterrupted programming at PBS may be numbered. Officials have notified member stations that PBS plans to start placing corporate sponsor spots and promotional messages in breaks during certain programs instead of between them, reports the New York Times , which notes that break-free programming has been one of...

Most Useless College Degree Is ...

Journalism tops the list, and advertising isn't far behind

(Newser) - Parents of high school seniors take note: The Daily Beast has compiled a list of the 20 most useless college degrees, based on salaries, number of jobs available, and general trend of crappiness. The losers:
  1. Journalism: Median starting salary is $35,800; percentage change in number of jobs from 2008
...

Regulators Want to Put Ronald Out to Pasture

FTC trying to end marketing of junk food to kids

(Newser) - The Federal Trade Commission has proposed a new set of food advertising guidelines that could leave Ronald McDonald hanging out with Joe Camel in the unemployment line. The new guidelines aim to stop companies from marketing products that are high in sugar, fat, or salt to children, forbidding everything from...

UK Bans Ryanair Bikini Ad —but Not Why You Think

It's not too racy, just too misleading about the weather

(Newser) - Britain's advertising watchdog has told budget airline Ryanair it can no longer run a particular ad featuring a bikini-clad model on the beach. Not because it's too risqué, but because the image with the slogan "Book to the sun now" is too misleading, reports the Guardian . (Click...

Movie Review Roundup: 'Pom Wonderful Presents: The Greatest Movie Ever Sold' by Morgan Spurlock
 Critics Sold on 
 Greatest Movie 
movie review
Apr 22, 2011 12:30 PM CDT

Critics Sold on Greatest Movie

Morgan Spurlock helms documentary on advertising

(Newser) - Morgan Spurlock, the guy behind Super Size Me, calls his latest documentary—an exploration of our ad-obsessed culture—The Greatest Movie Ever Sold. And critics seem to agree:
  • Spurlock “has this habit of making documentaries that come hidden in the Trojan horse of silly and then stab at your
...

Facebook Ready to Cash in On Your Data

Facebook ads mining user data like never before

(Newser) - After seven years of concentrating on the cool, Facebook is finally ready to cash in. The social networking giant is starting to mine its immense database to match users to advertisers like never before, reports the LA Times . Facebook's ad revenue reportedly doubled last year to $2 billion, and...

Verizon Drops 'Can You Hear Me Now' Guy

Actor Paul Marcarelli breaks his silence

(Newser) - Verizon's iconic "Test Man" ad character is being dropped after nearly a decade—and after being silent for much of that time, actor Paul Marcarelli is finally talking. Marcarelli, who said "Can you hear me now?" in hundreds of ads, says the company let him know last...

Altoona, Pennsylvania, Sells City Naming Rights to Filmmaker Morgan Spurlock and POM Wonderful for Advertising Documentary
Altoona Changes
Its Name to ...
Apr 14, 2011 3:58 PM CDT

Altoona Changes Its Name to ...

'POM Wonderful,' but for Only 60 Days as Part of Documentary Stunt

(Newser) - Altoona, Pennsylvania, is selling its naming rights to a filmmaker with an axe to grind. The city’s new name? “POM Wonderful Presents: The Greatest Movie Ever Sold.” It's the title of Morgan Spurlock’s documentary—his most famous is Supersize Me—about America’s inescapable advertising, and...

Amazon to Sell Cheaper Kindle With Ads

In exchange for putting up with ads, customers get device for $114

(Newser) - Have you been dying to get a Kindle, but thought that it was about $25 too expensive? Well, you’re in luck. Amazon today unveiled a $114 version of the Kindle that’s the same as the $139 version except for one crucial difference: You’ll have to put up...

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