advertising

Stories 521 - 540 | << Prev   Next >>

Dude, You're Losing an Account
Dude, You're Losing an Account
Dec 3, 2007 1:22 AM CST

Dude, You're Losing an Account

Dell hires WPP to form one ad agency replacing the work of 800

(Newser) - Computer giant Dell has chosen WPP to handle all of its global advertising and marketing - bringing to one agency $4.5 billion worth of billings that had been spread among an astonishing 800 agencies world wide. The Wall Street Journal reports Dell and WPP will strike a unique partnership...

$$$ Thrown at Buzz Drive Facebook's Beacon Plans

But it's proving difficult to get right on social networking sites

(Newser) - Facebook's efforts to fix its Beacon system show that talk isn't cheap, as marketers increasingly are finding it’s a great way to spread the word about their product. Word-of-mouth advertising has taken off, with nearly $981 million being spent on campaigns last year, a 36% increase from 2005, reports...

Facebook Backs Off Beacon
Facebook Backs Off Beacon
Nov 30, 2007 6:36 AM CST

Facebook Backs Off Beacon

Switches ad platform to 'opt-in' format after users decry involuntary 'sharing'

(Newser) - Facebook has watered down its unpopular Beacon ad platform, which "shared" information about users' online shopping habits with everyone in their Facebook network—without their permission. Now, instead of making users opt out every time they make a purchase if they don't want it to be broadcast, Facebook will...

Tobacco Giant Drops Print Ads for 2008

RJ Reynolds says Rolling Stone flap not an issue in decision

(Newser) - RJ Reynolds won’t buy print ads next year, a break with the tobacco giant's tradition of using newspapers and magazines to reach customers, the Winston-Salem Journal reports. The announcement came the same day an anti-smoking group lambasted RJR and Rolling Stone for four pages of ads abutting a Nov....

Newspaper Ad Profits Down Despite Increase in Online Ads

Editorial staff cuts loom, classifieds hardest hit

(Newser) - A 21% third-quarter increase in newspapers' online advertising revenues was not enough to offset a print ad spending decline that brought total ad spending down 7.4% to $10.9B. As major newspaper companies grapple with contracting print revenues and declining profits, Gannett's USA Today has announced 8.8% cuts...

Facebook Fights Anti-Privacy Charges
Facebook Fights Anti-Privacy Charges
Nov 21, 2007 11:45 AM CST

Facebook Fights Anti-Privacy Charges

Battle with MoveOn hinges on the meaning of 'private'

(Newser) - Facebook jumped to the defense of its new social advertising program yesterday, under attack by a MoveOn campaign. MoveOn calls the program a “massive privacy breach,” but Facebook says that misrepresents Beacon, which does not make information "public." "Information is shared with a small selection...

Americans Turn to Web TV, And Advertisers Too

Madison Avenue product placements court cyber-audiences

(Newser) - As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels...

Products, Not People, to Star in NBC Drama

Marketers could buy key storyline slots under 'DVR-proof' ad strategy

(Newser) - TiVo-weary advertisers might be able to buy their brands starring roles in an NBC drama, Advertising Age reports. A show based on Matt Beaumont’s novel E centers on a fictional ad firm’s work with two real-life companies. The real-life-company slots, estimated near $500,000 each, will buy some...

Florida Juicer Puts Squeeze on Foreign Oranges

Company launches anti-import ad campaign

(Newser) - A Florida orange juice producer is starting an ad campaign to put the squeeze on imported citrus. The campaign by Florida's Natural is aimed primarily at major juice makers such Tropicana and Minute Maid, which rely heavily on Mexico and Brazil for oranges, the Orlando Sentinel reports. The latter nation...

Soon, Advertisers Will Get You Too
Soon, Advertisers Will Get You Too
Nov 8, 2007 12:08 PM CST

Soon, Advertisers Will Get You Too

DVR pioneer Tivo sells demographic data

(Newser) - With cable companies crowding the TV recording industry it once lorded over, TiVo has found a new revenue stream – selling advertisers info about commercial skippers. Already purveyors of minute-by-minute ratings for shows, TiVo will now offer demographic details to hungry advertisers, the Wall Street Journal reports. “I want...

Facebook Ad Plans Raise Privacy Issues

Seems employees can troll, control, and fiddle with personal data

(Newser) - As the advertising industry prepares to harness the personal data of 50 million Facebook users, new privacy concerns are whipping through cyberspace. Valleywag reveals that Facebook employees not only have access to users' profiles and inboxes, but can alter them. And they do—frequently enough that management had to tell...

Google Partners With Nielsen to Tackle TV Ads

Net giant and ratings experts to bring internet-style accountability to TV ads

(Newser) - Google’s enormously successful advertising tracking system is making the move to television, reports The New York Times, in a partnership with television ratings expert Nielsen. With the growing popularity of digital video recorders and download services that allowstelevision watchers to time shift skip ads on their television sets, advertisers...

iPod Ad Tunes Up Feist's Career
iPod Ad Tunes Up Feist's Career
Oct 22, 2007 5:16 PM CDT

iPod Ad Tunes Up Feist's Career

(Newser) - If you've seen the iPod Nano ad featuring "1234" by Feist, you probably have the song stuck in your head. You're not alone: Since the TV spot first aired last month, the song has shot up the iTunes charts, hit No. 4 on SoundScan, and propelled sales of the...

Flying SUX When You're in Hog Heaven

Iowa airport turns unfortunate FAA moniker into quirky ad campaign

(Newser) - Sioux City has protested in vain for years to the Federal Aviation Administration to change its airport's three-letter identifier: SUX. Then farm belt officials decided to wake up and fly right and capitalize on the unfortunate moniker. Now Sioux Gateway Airport has launched a publicity campaign featuring the slogan "...

Google Adding YouTube Videos to AdSense Stream

Google will syndicate videos through AdSense

(Newser) - Google’s once-inconspicuous text ads are getting a grainy video makeover in the latest attempt to monetize YouTube. A new service today will let websites embed relevant clips amongst AdSense offerings, sprucing up ads in exchange for a cut of revenue. Video auteurs will also get revenue pie, but only...

Online Ad Sales Rocket Upward
Online Ad Sales Rocket Upward
Oct 4, 2007 3:28 PM CDT

Online Ad Sales Rocket Upward

Second quarter increase of 25+% quiets fears that mortage crisis would dampen growth

(Newser) - Despite concerns that the mortgage crisis would hurt online advertising sales, the industry is doing better than ever, with second quarter sales up 25% from last year to $5.1 billion, according to a new report. The first quarter saw $4.9 billion, and the $10 billion total for the...

NY Times Makes All Online Content Free

Paper scraps reader web fees; hopes to recoup from advertisers

(Newser) - The New York Times is ending its two-year experiment with paid online subscriptions and making all of its content free to  internet readers, Reuters reports. The move goes into effect tomorrow. Previously, those who wanted to read columnists such as Maureen Dowd and other premium content had to pay $7....

Advertisers Eye Your Cell Phone
Advertisers Eye Your Cell Phone
Sep 14, 2007 7:07 PM CDT

Advertisers Eye Your Cell Phone

Bluetooth-enabled billboards to offer downloads if you get too close

(Newser) - If you’ve dreamed of having ads beamed right to your cell phone, a slew of new Bluetooth-enabled products might make you drowsy. Get close enough to one of these billboards or displays, and it’ll ask you to accept a download—a video, song, or coupon. Given cell phones'...

Yahoo Joins Forces With UK Social-Networker Bebo

Net mainstay will bring advertising to Britain's top networking site

(Newser) - Internet giant Yahoo and networking site Bebo will collaborate on advertising in the UK and Ireland, the Wall Street Journal reports. Bebo—launched in 2005— hasn't taken off in the US, but it's the top social-networking website in Britain. Yahoo will sell the bulk of Bebo's banner and video ads,...

AT&T to Shift All Ad Work to 1 Agency

Five firms currently handle telecom titan's $3.3B budget

(Newser) - AT&T plans to turn its decentralized media buying and planning over to one advertising agency, and the five incumbents are in the running for the business, which Advertising Age values at $3.345 billion for 2006. The telecom giant, the second-largest advertiser in the nation, says it is “...

Stories 521 - 540 | << Prev   Next >>
Most Read on Newser