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Product Design Gets Wilder, Faster
Product Design Gets Wilder, Faster
Aug 10, 2007 2:55 PM CDT

Product Design Gets Wilder, Faster

Today it's round Kleenex boxes; tomorrow, talking ones

(Newser) - Commercial product design is being overhauled faster and faster as brands compete in a fragmented market. The Internet and cable TV have diluted the effectiveness of advertising campaigns, and companies are spending more money on engaging design to win customers: Pepsi, for one, is rolling out a new can every...

A Big Mac by Any Other Name Is Not as Tasty

Fast-food packaging, not what's inside, sways kids' tastes

(Newser) - Preschoolers judged McDonald’s-branded food superior, even compared to the same products served without the familiar packaging, a study reported in Time concludes. The Pavlovian response to the Golden Arches worries child health experts, who link it to increasing obesity among the young.

'Daily Show' Reroutes 2008 Trail
'Daily Show' Reroutes 2008 Trail
Aug 5, 2007 9:28 PM CDT

'Daily Show' Reroutes 2008 Trail

(Newser) - Jon Stewart’s roll call of presidential hopefuls is filling the coffers at Comedy Central as big-name advertisers sign on for “Indecision 2008,” billed as “Something Approximating Election News With Something Approximating Honesty.” High-profile advertisers are flocking to “The Daily Show” and its offshoot, “...

Tribune Co. Risks Default on Debt Payments

Advertising slumps and shrinking revenue for media company

(Newser) - The Tribune Co. is at risk for missing interest payments on part of the $13-billion debt that will result from the sale to real estate baron Sam Zell, Bloomberg reports. The prediction is based on trading in the company's credit-default swaps; at $77,000 per $10 million in debt, they...

Fox, CBS Block Condom Ad
Fox, CBS Block Condom Ad
Jun 19, 2007 7:08 AM CDT

Fox, CBS Block Condom Ad

Trojan pushes responsibility, but networks opt to pull out

(Newser) - Trojan says it's conceived of a new ad to promote condom use—but has hit a big rubber wall at two of the four major networks. Fox and CBS turned away the "Evolve" spot, set to premiere tonight, in which anthropomorphic pigs fail to tempt the interest of a...

eBay Shuts Window on Google Ads
eBay Shuts Window on Google Ads
Jun 18, 2007 4:29 AM CDT

eBay Shuts Window on Google Ads

Auction site drops search giant's marketing tools after weeklong spat

(Newser) - Online auction powerhouse eBay broke a multi-million-dollar "keyword" advertising deal with Google, ostensibly after the search engine threw a party in Boston that crowded an eBay conference. But the boycott on search-driven spots also comes as Google's online payment feature Checkout elbows in on eBay-owned PayPal's territory.

Kellogg Will Ease Off Ads Aimed at Kids

Cereal giant plans voluntary nutrition, marketing changes

(Newser) - Averting a threatened lawsuit, Kellogg will reformulate its cereals and snack foods to make them more nutritious—or keep them as is and stop targeting advertising at children under 12. The plan affects about half of the company's offerings, meaning that fans of Pop-Tarts and Rice Krispies may be getting...

Risqu&eacute; Billboard Draws Eyes, Ire
Risqué Billboard Draws Eyes, Ire
May 30, 2007 8:56 PM CDT

Risqué Billboard Draws Eyes, Ire

Chicago-area residents call advertisement sexist and offensive

(Newser) - A billboard featuring a scantily clad woman and indicating "problem" areas on her body is the talk of the Chicago area. The 10-by-36 ad for a salon and spa went up two weeks ago, and some local residents have their panties in a twist—understandable, because the model doesn't...

News Outlets Bid Up Search Word Prices

"Virgina Tech Shooting" peaked at $5 before dropping to six cents

(Newser) - Online news outlets, usually the ones selling sponsored links to advertisers, are also buying them, to compete for traffic, especially during major news events like the Virginia Tech massacre. From CNN to Fox to the New York Times, news organizations are bidding on Internet keywords at auction from search engines,...

Local TV Pushes Fake Medical News
Local TV Pushes Fake Medical News
Apr 25, 2007 8:51 AM CDT

Local TV Pushes Fake Medical News

Hospital-produced promos are passed off as news reports by local stations

(Newser) - TV stations across America broadcast fake medical news stories that are really ads produced by providers to tout their new techniques and procedures, according to an investigation by the Columbia Journalism Review. “I kick, scream, and fight, and make them as journalistically ethical as possible," says one reporter....

Radio Replaces Commercials With Sponsors

Dallas station moves to keep up with the iPod generation

(Newser) - In a throwback to the days of Texaco Star Theater and the Colgate Comedy Hour, a Clear Channel radio station has ditched spot ads in favor of hourly corporate sponsors. In an effort to compete with uninterrupted satellite radio and mp3 players, DJs on KZPS-FM in Dallas will pepper their...

Yahoo's Earnings Drop Despite New Ad System

(Newser) - Yahoo's new online advertising system failed to break the company's earnings slump, with the search-engine pioneer reporting an 11% drop in first-quarter profits. Yahoo faces increased competition for graphic display advertising that represents a third of revenue, and the company is no longer doing ad brokering for Microsoft, which bolstered...

Advertisers Dump Imus
Advertisers
Dump Imus
Apr 11, 2007 12:01 PM CDT

Advertisers Dump Imus

Procter & Gamble and others pull ad dollars after racist comment

(Newser) - Piling on to the mounting outrage against Don Imus, three advertisers have pulled their support from the CBS radio show or its simulcast MSNBC TV program. The three include marketing heavyweight Procter & Gamble, Staples and Bigelow Tea, the Wall Street Journal reports.

Google Scores First Deal to Serve TV Commercials

Automated system allows advertisers to buy and track commercials

(Newser) - Drunk with its success at dominating the internet ad business, Google wants to start serving up TV commercials, too. The first company to sign up is EchoStar Communications, a satellite TV provider which will announce today a deal with Google to broker commercials across its 125 TV channels.

Big Guns Battle Video Sharing With Free TV Shows

Copyright-protected content will be available for free online in new NBC-News Corp. partnernship

(Newser) - TV biggies NBC Universal and News Corp. are teaming up to hit YouTube with the full force of their their combined TV content, offered online for free. Starting this summer, AOL, Yahoo, Microsoft's MSN and News Corp. subsidiary MySpace will hope to win over internet users (and the advertising that...

YouTube Trickster Comes Clean
YouTube Trickster Comes Clean  
Mar 22, 2007 8:17 AM CDT

YouTube Trickster Comes Clean

(Newser) - An employe of the tech company that handles Barack Obama’s website admits making the notorious “Vote Different” YouTube video portraying Hillary Clinton as Big Brother – now one of the most watched videos on the web. Phil de Vellis writes on The Huffington Post that he created the ...

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